Posts tagged “Hirsch & Cie

Portrait Photography, it must of been very exciting to have your pictures taken

Post by iSiZ

It must of been very exciting to have your pictures taken in a studio in the first half century of the 20th century. Jacob Merkelbach (1877-1942) was the founder of one of Amsterdam’s most famous photography studios in the twentieth century┬áspecializing in portrait photography. The studio was located above fashionstore Hirsch & Cie at Leidseplein, Amsterdam (now housing The Apple Store). He received customers from the upper layer of the bourgeoisie, but also from the world of theater, dance, cabaret and film.

The Amsterdam Art Foundation is commissioning portrait photographers to make contemporary works of portrait photography inspired on the theme identity. The City Archives of Amsterdam is setting up a crowdfunding project for the development of an exhibition and a website on Portrait Photography. The aim is to raise enough funds to celebrate the 100th anniversary of Atelier Merkelbach. Everybody will be able to upload their personal family portrait pictures to the website. We are very excited about the project and can’t wait to see the results. We’ll keep you posted!

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