visual identity

‘Curiosity and appreciation enables the muscle of imagination’

Post by iSiZ

In the six minute documentary below, Michael Wolff, co-founder of Branding Agency Wolff Olins, explains his muscles of seeing.  At an early age he notices how visually curious or visually conscious he was. He explains how designers get shoved into silo’s by being called a graphic designer, a product designer or an architect. More than anything he appreciates the holistic approach of looking at the world with muscles of curiosity, appreciation and imagination.

Just like a child it is very important to live your life and keep a sense of amazement and curiosity. I try to remind myself every now and then, when I have one of those clear moments.

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Portrait of the physical and the psychological

Post by iSiZ

Sergio Albiac creates, what he calls videorative portraits, a more “realistic” contemporary portrait of the physical and the psychological. His working process involves writing computer programs that generate these images. Like de video below, a collage of a person’s (video) memories that show up in the portrait.

The artist wanted to express the interior world of a human being, through memories, emotions, relationships and personal story. This is how he goes about generating a portrait:

‘Painting a Videorative portrait starts with collecting personal videos of the person portrayed, tagged by him/her with relevant concepts and descriptions. Then, using a custom developed tool, he “paints with meanings” and generates a video portrait, subtitled with generative personal narratives. In the interactive installation version of the work, the viewer can “navigate” through the subject’s mind, opening his/her video memories, accessing their thoughts and revealing hidden connections between the meanings, using real time access to Wikipedia to infer related emotional states.’


First Teaser Trailer Stories from Southeast

Post by Jos

Because of all the support we received for our crowdfunding project, we’re able to concentrate on the production of our documentary Stories from Southeast. We will keep you posted on any significant developments through this blog and the Facebook page. We start with the first teaser trailer that comes with this post. Think of it as a visual appetizer. We hope it will give you an appetite for more.

 

The main course, the public premiere, will be held in the Southeast district op Amsterdam this September. We shouldn’t risk missing that deadline, before you know it the Southeast district of Amsterdam won’t exist anymore. Okay, that might be overstating it a bit, but as an official place name the Southeast district of Amsterdam will seize to exist from May 2014. Who knows, our documentary may end up being the source of the final, authentic images of this lost piece of Amsterdam… ;-)

We will continue working on the movie and we’ll be sure to let you know when we can give you another appetizer.


A corporate video is not a luxury anymore.

Post by iSiZ

Today, with growing opportunities for companies on the internet, companies need not only a corporate identity, but also a decent website, and ideally enough, great visuals to trigger the mind of the website visitor. A corporate video is not a luxury anymore.

If a company has a history to draw from, a short documentary is a great way to visualise it’s identity. An example is this 13 minute video IBM has made to celebrate its 100 years of existence. It shows 100 IBM’ers, young and old, who explain a special result the company has made every year from 1911 to 2011.

 

This is a 30 minute short documentary IBM has made to let their innovating IBM’ers explain how their inventions changed the world.


Let there be light

Post by iSiZ

There are many ways to visually present an organisation. A corporate identity is one of the first things that comes to mind when we talk about the identity of a company. An ideal corporate identity visualises exactly what the company stands for.

The University of California has understood it and articulated, for the first time in 143 years, a comprehensive visual identity.

This video explains the genesis of the University of California logo. With animation, their visuals, the title: ‘Let there be light’ and an empty book as an icon in de video they have persuaded me. I’m in! Even though I’ve never been there and have not met anyone who’s connected to the university.