Guerrilla Marketing

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Post by iSiZ

There are lots of ways to get a public’s attention. Guerrilla marketing is one fun way of doing this.

In 1984 Jay Conrad Levinson wrote the first book about Guerrilla marketing. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

Here are some fun examples of Guerrilla marketing:



Attention from your domestic cat!


The great escape!


Vivienne Westwood brings attention to domestic abuse by turning mannequins in her store into victims.


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