Powerful Design

Post by iSiZ

In the end it’s up to the consumer whether a product is successful and in what context it will be used.

Design exists because it solves problems. A chair was once designed to solve the problem of siting upright instead of on the ground. While the car was invented to solve the problem of transporting a person or cargo from A to B, it is now one of the main causes of air pollution. Today designers pay more attention to whether a product is sustainable, for example is it social design or is it recyclable?



An example is the WakaWaka Light, it uses solar technology to bring electricity to those parts of the worlds where electricity is not accessible. WakaWaka is an impact driven, social venture that fights to abolish energy poverty throughout the world, by replacing kerosene lamps with off-grid solar powered products. This saves money, results in better school grades, increases income-generating capacity for families by enabling the ability to charge mobile phones and by stimulating entrepreneurship.

Let’s start asking the question to non-designers: Which problem needs solving by design in your environment? Watch the trailer of the film ‘Design & Thinking’ for some inspiration. Also check the website of the film for more information.



The Great Wave and New Technologies

Post by iSiZ

The Great Wave is an ukiyo-e print by Japanese artist Hokusai, made between 1830-1833. One of the best recognized works of Japanese art in the world. This beautiful print shows us a wave of the open sea in an area around Mount Fuji in Japan.

The Great Wave off Kanagawa

When in abundance, the important role of clean water in our lives is easily forgotten. Images of people in less fortunate places, like a tsunami, makes us remember. In 2004 Michael Pritchard sat at his Christmas diner when he saw the South Asian tsunami on television. It inspired him to develop LIFESAVER® technology. The LIFESAVER® bottle filters all bacteria from polluted water down to 15 nanometres, making it clean to drink. Another scientist Cezar Harada is in de process of developing a prototype of Protei, an open hardware oil spill cleaning device.

These are just two of the amazing technologies developed in recent years.

Feestelijke première van de film Verhalen uit Zuidoost

Door Jos

Ruim een jaar geleden besloten wij dat het tijd was voor een film waarin een eerlijk beeld van Zuidoost werd getoond. Niet het één dimensionale beeld dat veel buitenstaanders hebben, maar een beeld vanuit meerdere gezichtspunten, geschetst door mensen die Zuidoost goed kennen. Vorig jaar rond deze tijd zaten we nog middenin de crowdfunding hectiek, en was de film nog niet meer dan een broos toekomstbeeld. Een jaar later is de crowdfunding succesvol afgerond, de film opgenomen en zijn we klaar voor de première.

Op vrijdag 11 oktober, om 20:00 uur zal onze film Verhalen uit Zuidoost voor het eerst vertoond worden op metrostation Bullewijk. Na de film kan je ons tijdens een Q&A sessie de hemd van het lijf vragen over de film. We maken de Zuidoostervaring compleet met een optreden van Brakko TrixXx, Rex en Phantom met het nummer Belly van de B.

Omdat onze première onderdeel is van het Metro Movies filmfestival, kan je al vanaf 17:00 uur onder het genot van een drankje genieten van muziek van de Poetry Pusher bij metrostation Bullewijk. Na onze première zijn er nog verschillende korte films te zien van o.a. en eyefilm, met als inspiratie ‘de stad’.

We hopen je dan te zien! Kijk tot die tijd vooral op de Facebook pagina van Verhalen uit Zuidoost, daar vind je al het nieuws over de film en de première, heet van de digitale naald.

Fillmposter Verhalen uit Zuidoost

First Teaser Trailer Stories from Southeast

Post by Jos

Because of all the support we received for our crowdfunding project, we’re able to concentrate on the production of our documentary Stories from Southeast. We will keep you posted on any significant developments through this blog and the Facebook page. We start with the first teaser trailer that comes with this post. Think of it as a visual appetizer. We hope it will give you an appetite for more.


The main course, the public premiere, will be held in the Southeast district op Amsterdam this September. We shouldn’t risk missing that deadline, before you know it the Southeast district of Amsterdam won’t exist anymore. Okay, that might be overstating it a bit, but as an official place name the Southeast district of Amsterdam will seize to exist from May 2014. Who knows, our documentary may end up being the source of the final, authentic images of this lost piece of Amsterdam… ;-)

We will continue working on the movie and we’ll be sure to let you know when we can give you another appetizer.

‘Searching for Sugar Man’ in the spotlight

Post by iSiZ

Searching for Sugar Man directed by Malik Bendjelloul won an Oscar last weekend for best Documentary Feature.

Watch a entertaining interview with the director at Sundance Fim Festival last year. He explains how the story of Rodriguez got hold of him.

A corporate video is not a luxury anymore.

Post by iSiZ

Today, with growing opportunities for companies on the internet, companies need not only a corporate identity, but also a decent website, and ideally enough, great visuals to trigger the mind of the website visitor. A corporate video is not a luxury anymore.

If a company has a history to draw from, a short documentary is a great way to visualise it’s identity. An example is this 13 minute video IBM has made to celebrate its 100 years of existence. It shows 100 IBM’ers, young and old, who explain a special result the company has made every year from 1911 to 2011.


This is a 30 minute short documentary IBM has made to let their innovating IBM’ers explain how their inventions changed the world.

5 Broken Cameras

Post by iSiZ

IDFA (International Documentary Film Festival Amsterdam) is celebrating its 25th anniversary. Last year we reported on this blog 5 Broken Cameras was number 1 public favourite during the festival of 2011. It also won the World Cinema Directing Award during Sundance Film Festival 2011. This year you can watch the doc online, check out the full length doc beneath.

5 Broken Cameras is about a Palestinian farm laborer Emad who has five video cameras, and each of them tells a different part of the story of his village’s resistance to Israeli oppression. Emad lives in Bil’in, just west of the city of Ramallah in the West Bank. The film is a personal portrait of a Palestinian village resisting encroaching Jewish settlements, as recorded by an inhabitant of the village over a number of years. It makes for an intensely powerful personal document about one village’s struggle against violence and oppression.