‘Curiosity and appreciation enables the muscle of imagination’

Post by iSiZ

In the six minute documentary below, Michael Wolff, co-founder of Branding Agency Wolff Olins, explains his muscles of seeing.  At an early age he notices how visually curious or visually conscious he was. He explains how designers get shoved into silo’s by being called a graphic designer, a product designer or an architect. More than anything he appreciates the holistic approach of looking at the world with muscles of curiosity, appreciation and imagination.

Just like a child it is very important to live your life and keep a sense of amazement and curiosity. I try to remind myself every now and then, when I have one of those clear moments.

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