Let there be light

Post by iSiZ

There are many ways to visually present an organisation. A corporate identity is one of the first things that comes to mind when we talk about the identity of a company. An ideal corporate identity visualises exactly what the company stands for.

The University of California has understood it and articulated, for the first time in 143 years, a comprehensive visual identity.

This video explains the genesis of the University of California logo. With animation, their visuals, the title: ‘Let there be light’ and an empty book as an icon in de video they have persuaded me. I’m in! Even though I’ve never been there and have not met anyone who’s connected to the university.

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