Cinemagraphs are beautiful motion pictures
Animated images have been popular sinds the very beginning of webdesign. A company called CompuServe introduced the GIF-format in 1987. They wanted to create a digital format which would hold fairly good colour quality and be downloadable in a reasonable short time. They also added the support for animation delays and transparent backgrounds.
A very well known gif-animation is a moving Sirius Black Wanted poster in Harry Potter and the Prisoner of Azkaban.
Gif-animation moved to the background when other forms of animation, like flash, became more popular on the web. Last year Jamie Beck and Kevin Burg put gif-animation in the spotlight again, they called it Cinemagraphs.
Kevin Burg and Jamie Beck produced their first cinemagraph ‘Les Tendrils’ on 13th of february 2011. It is once again a very attractive low file size moving presentation for a website. Watch a behind the scenes here, as they make cinemagraphs.
Other examples of Cinemagraphs: